Entertainment

Netflix to trial two new features in huge crackdown on password sharing


Netflix account sharing with people that you do not live with could soon become a thing of the past.

The streaming platform is seeking to trial two new features, which would see members pay an additional fee to share access to their account with someone else ‘easily’ and ‘securely’.

Standard and Premium members in Chile, Costa Rica and Peru will be able to add an ‘extra member’ onto their account.

This would allow two people who do not live with the account holder access with their own profile, personal recommendations, login and password.

The feature would cost users an equivalent of just over £2 a month.

Alternatively, people on Basic, Standard and Premium accounts will be enabled to share their account to transfer profile information either to a new account or an ‘extra member’ sub account.

This will allow users to keep their viewing history, list and personalised recommendations.

Netflix will then consider rolling out the features globally depending on the results of the trials.



Password sharing is said to be having an impact on Netflix’s ability to ‘invest in film and TV’

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The firm has said that current set up has resulted in ‘some confusion’ as to when and how Netflix can be shared.

They say that the mass sharing of accounts is ‘impacting their ability to invest in great new TV and films’ for members.

In a statement, Netflix said: “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans.

“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.

“So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru.”

They later added: “We recognise that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films.

“We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”





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