LadBaby Mum drops exclusive In The Style edit in Scottish Asda stores

Internet sensation LadBaby Mum has just dropped a brand new collection with In The Style and it will only be available to buy in five Asda stores across Scotland.

The all-inclusive edit has been designed exclusively for George At Asda and features a variety of must-have’s, including leggings, jeans, jump-suits and T-shirts.

Roxanne Hoyles, also known as LadBaby Mum, is one half of the internet phenomenon which includes her husband Mark Hoyles who goes by LadBaby.

The popular mum influencer previously partnered with In The Style for her first collection during lockdown last year and has come back for her first ever in-store collection.

Both Roxanne and In The Style took to social media to announce the brand new collection which is now available in five Scottish Asda stores, including Edinburgh, Livingstone, Falkirk, Leith, Motherwell and St Leonard’s.

The new body positive collection has been designed with comfort in mind as the social media star wants “to help women of all shapes and sizes feel amazing about their bodies.”

Sizes range from 6-28 and prices start at as low as £12.

Roxanne says: “This is probably one of the biggest days of my life. Over the past year, I have been designing a range of clothes to try and make everybody feel good regardless of shape and size. My goal was to make people feel happy and today it goes in Asda stores and via Asda George online.”

The influencer shared the new collection in an emotional video
The influencer shared the new collection in an emotional video

In a touching video uploaded to Instagram the body-positive influencer visited her local Asda store to visit the new store and was overwhelmed with emotion.

“Even as a self-assured person, after having a baby I felt self conscious. I would actually come to Asda to do the big shop and would buy clothes like leggings and tops because they would go into my size and they were colourful and nice shapes and nice fabrics which made me feel good.

So to be standing here today with my own clothes in Asda store’s is incredible. I hope Mums and women like me can pick up stuff that makes them feel amazing!”, she added.

The new collection is also aimed at making feel more positive in themselves, with slogans such as ‘You Got This’ and ‘Living My Best Life’ branded on some of the items.

In The Style – whose collaborations also includes Stacey Solomon and Jacqueline Jossa – has previously dropped collections in Asda stores, but this is the first for Roxanne.

The brand new LadBaby Mum collection is exclusively available to buy in George at Asda and George online.

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